We found our customers asked to be able to eat at any time from our full menu, so we went to 24-hour trading and made every menu item available at any time of the day or night. This menu and trading style suited the far more complex lifestyle of Sydneysiders, we decided to cater for everyone So whether you are a shift worker, hospital employee, night club staff, student, opera goer, office worker, police officer or ambulance driver (the list goes on) there is always a place to get the meal you want, when you want it (dinner at 5am? not a problem)

We looked for themes that related to as many people as possible. The first was the good old newspaper. 30 years ago, everybody read a newspaper nearly every day. It was one the major forms of communication. Yes, this was before mobile phones. If you look carefully, you will even spot Superman getting changed in a phone booth

We wanted it to be a 24-hour meeting place that was always busy we thought the word “City” best described this. Adding items such as fresh bread and all those wonderful smells, meals made from fresh ingredients on the premises daily, newspapers, flexible dining and always being open. We thought the word “Extra” best covered this